We turn overlooked people into the most obvious hire in the room

SWORD Advisory exists for one reason: to help people build the skills and experience needed to break into remote, six-figure tech sales careers.

Founded by Jack Knight · Former tech sales hiring manager

300+: People placed
35: Day average to offer
$85K: Average starting OTE

See If You Qualify (Non-Binding)

Takes 2 minutes · Protected by our 90-Day Job Placement Guarantee

Who we help

If you see yourself in this, you are in the right place

We do not work with everyone. We work with people who want more for their families than they were handed, and are willing to do the work to get it.

Top 1% earning potential, from home

Tech sales is a performance-driven career where you can earn multiple six figures without spending decades climbing a broken ladder, and most of the best roles are fully remote.

No more 3% raises

Stop waiting years for a promotion that never comes, or small raises that barely keep up with inflation. You deserve a career that grows as fast as you do.

Get paid for your performance

Move to a performance-driven income where your paycheck actually reflects your results, instead of your job title or how long you have been at the company.

Build a career you love

Work in an environment built for ambition, with the flexibility to live life on your own terms and be present with the people who matter most to you.

The founder's story

May 9th, 2016. Handcuffed in the back of a cop car.

Six years later: married, a son, a house, and $194K on his W2. This is the whole story, in Jack's words.

Chapter 01 · Rock bottom

My life was over

I had dropped out of college twice. I was five years into a drug addiction. On May 9th, 2016 it ended the way everyone around me quietly expected it to: handcuffed, in the back of a cop car, and booked into a jail cell.

There was no plan, no backup, and no version of my future that anyone, including me, could see working out.

Jack Knight's booking photo alongside the public court record for case GC16002199-00, dated 05/09/2016 — The real mugshot and case number. Not a metaphor.

Chapter 02 · The turn

What I heard in that cell

I was not looking for religion. I was out of options. And it was in that cell that God spoke to me:

“Jack, you're in jail because you've been living life your way. If you live life for me, I'll give you a brand new life.”

I was in. Full surrender. I made Jesus Christ my Lord and Savior that year, and I had absolutely no concept of how He was going to rebuild anything.

Then someone told me about tech sales.

Chapter 03 · The climb

No degree. No network. No experience.

A door opened for me to work as an SDR at a tech company. I had nothing that was supposed to qualify me, but I fell in love with the craft of outbound sales, and I found success early.

I made $99K in my first year, from home. Then I promoted through management roles, and the income followed.

Four years in tech sales

Year 1$99K

SDR

Year 2$120K

Team lead

Year 3$150K

Manager

Year 4$190K

Sales leadership

2023 W2$194K

Verified on his tax return

Chapter 04 · What it actually bought

The money was never the point

A married man with a present wife and an engaged father for our son. My wife stays home with him full-time. We bought a house. And I get to be the hands and feet of Jesus inside an industry that badly needs it.

Jack and his wife with their newborn son, standing at the lot of their new home, and the 2023 tax return showing $194,010 — A wife who gets a present husband, a son who gets an engaged father, and a $194K W2 that made both possible.

Jack with his son and wife at home — A wife who gets a present husband, a son who gets an engaged father, and a $194K W2 that made both possible.

Jack standing with his missionary friend in front of the car they bought him

And then this

We bought our full-time missionary friend a car so he can share the gospel coast to coast.

That is what abundance is for. Glory to God.

Chapter 05 · Why SWORD exists

So, what do I do now?

It would be a sin to enjoy the blessing tech sales has been in my life and not hand it to someone else.

So that is what I do now. I have helped 300+ people do the exact same thing, most of them landing $80–90K roles in about a month.

Not because they were more talented than you. Because I taught them how to do the job so they could get the job. That is the whole key, and it is why my clients break records at the companies they join.

In the press

Recognized in the industry

Every story links to the original source.

Recognition · 2023

Named one of Demandbase's 60 SDR Leaders and SDRs to Learn From

“Jack is known for his caring and analytical approach. He empowers his team to excel… Jack is a decisive leader who leads by example.”

Read the list

TV feature · Feb 2025

The 700 Club: “In Pursuit of Approval, I Needed God”

A six-minute segment on Jack's road from addiction and a jail cell to faith, family and a career in tech sales.

Watch the segment

Authority
Magazine

Interview · 2023

The 5 Most Effective Sales Techniques Leaders Need to Know

“Focus on building trust with your reps… The more passion you put into them, the more performance you will get out of them.”

Read the interview

Recognition · 2023

One of 20 must-follow GTM experts for SDRs and AEs

“A great resource for SDRs and sales professionals.”

Read the list

Founder panel · 2023

Startup Wisdom: one of six SaaS founders on Kixie's panel

Scaling, building pipeline and staying in the fight, alongside five other software founders.

Watch the panel

Guest article · Oct 2026

Why Veterans Win in Tech Sales

Jack's guest article for veterans moving into tech sales, published across the USMilitary.com network.

Read on

Guest on

“Yeah, but not me”

Every reason you think this won't work for you

We have heard all six. Each one has already been broken by someone who was more disqualified than you are.

“I don't have a degree.”

Neither does Jack. He dropped out twice. Tech sales is one of the last high-income industries that screens for coachability and work ethic over credentials, because quota does not care where you went to school.

Personal trainer to a $90K offer in 14 days.

Sergio Madrigal · BDR at JumpCloud

“I have zero sales or tech experience.”

Good. You have no bad habits to unlearn. We train the actual craft, prospecting, cold calls, discovery, objection handling, before you ever interview, so you walk in sounding like a rep instead of an applicant.

Waitress and freelance stylist to $90K OTE in 45 days.

Savannah Finch · Strategic Accounts at Snowflake

“I'm too old. I started too late.”

Hiring managers are not buying your age, they are buying your maturity, resilience, and ability to hold an adult conversation with a stranger. Most career changers are better at that than 22-year-olds, not worse.

20 years owning retail stores, then $110K OTE in 65 days.

Chris Dodson · Brand Account Manager at WP Engine

“I don't have time for a long transition.”

This is not a six-month bootcamp. You are learning the exact motions of a job you already qualify for, so the timeline compresses fast. Most of the delay in a career change is indecision, not skill-building.

Door-to-door rep at Vivint to $90K OTE in 13 days.

Ethan Mars · SDR at EvenUp

“The job market is brutal right now.”

It is brutal for applicants. It is not brutal for people who show up already doing the job. When 600 people apply through the front door, the one who arrives with proof is not competing with 600 people at all.

Insurance career to $100K OTE in 57 days.

Tony Sinishtaj · Enterprise BDR at Nextworld

“I've tried before and it didn't work.”

You were almost certainly optimizing the wrong thing: more applications, a prettier resume, another certification. None of that changes what a hiring manager sees. Doing the job before you get the job does.

Tree service crew to an $86.4K offer in 9 days.

Andrew Connell · ADR at SOCi

Why SWORD

What SWORD does differently

That difference is the entire reason our clients average 35 days to an offer while everyone else averages six months of silence.

The typical course or bootcamp

Sells you a course and leaves you to figure out the job search alone
Teaches you to apply harder: more resumes, more portals, more silence
Recorded videos and a Slack channel nobody answers
Generic templates that look like every other applicant's
Support ends the moment you pay
No guarantee, no accountability, no refund

SWORD Advisory

1-on-1 coaching with a former hiring manager who has placed 300+ people
Teaches you to do the job first, so hiring managers see a rep, not an applicant
Daily accountability and real feedback from your coach, every single day
Resume, LinkedIn, branding, and interview decks rebuilt against real screening criteria
Coaching continues after you sign, through ramp, quota, and your first promotion
90-Day Job Placement Guarantee: don't land a role, get your money back

What that looks like in practice

Manny, a former pastor, landed $180K in 33 days. Anna, a former healthcare receptionist, landed $102K in 35 days. Arturo, a former server, landed $95K in 16 days. — A pastor, a receptionist, and a server. None of them had a tech background. All three were placed in under 36 days, because the system does not care what your last job title was.

Text message from a client: he exceeded his ramping quota in his first month, finishing at 125% with a possible $63K deal closing next month — This is the part most programs never get to. Rickey did not just get hired, he hit 125% of quota in his first month, with a $63K deal in the pipeline. Getting the job is the starting line.

If you are ready to finally make the change

Grab a time with our team below and we will find out whether you are a fit for 1-on-1 coaching. It takes about two minutes to see if you qualify, and there is nothing binding about it.

Best case: we accept you into the program and help you change your life.

Worst case: you leave with a very clear game plan for your job search and exactly what it is going to take to succeed.

There is no version of this where you lose.

See If You Qualify (Non-Binding)

Protected by our 90-Day Job Placement Guarantee

Jack Knight

Founder, SWORD Advisory

PS: Read Matthew 6:33 and Jeremiah 29:11. I am praying you accept and embrace just how real, how crazy, and how wild God's plans for your life are.